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Tech News & Podcast | Africa

The Future of Connected Devices: Samsung’s AI-Driven Strategy for Safety, Inclusivity, and Energy Efficiency

Samsung Electronics on Wednesday, January 17, unveiled the new Samsung Galaxy S24, S24+, and S24 Ultra, which are driven by artificial intelligence (AI). Users may now utilise their devices in a straightforward and convenient manner. Samsung introduced these ideas, outlined the technology supporting this vision, and discussed how new products and services use AI capabilities to make life easier at a joint press conference with significant partners.

Samsung is the first smartphone company to work with Google Cloud to enable cloud-based integration of Gemini Pro and Imagen 2 on Vertex AI for their smartphones.

The press conference was introduced by Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division. He explained how AI will make it possible for linked devices to enhance people’s daily lives while always staying unobtrusive and “in the background.” The approach he and others presented centred on how AI may improve simple and practical connected experiences. During the press conference, Samsung showcased several products and services that assist in accomplishing these objectives.

“Smarter, better experiences will redefine how we live as artificial intelligence emerges,” Han predicted. “Samsung’s wide range of potent products and commitment to open collaboration will help make AI and hyper-connectivity accessible to everyone.”

Google and Samsung have long had similar views about how important it is to make technology more beneficial and available to people.

Jonathan Gabrio, Head of Connected Experience Centre at Samsung Electronics America, described how artificial intelligence (AI) is changing how people use digital appliances and visual display goods during the CES press conference. For instance, the Samsung Neo QLED 8K QN900D has an integrated AI processor, the NQ8 AI Gen 3, that is two times quicker than its predecessor’s NPU and has an eight times larger AI neural network. The Samsung Neo QLED 8K automatically upscales low-resolution video to bring customers a viewing experience up to 8K quality, and AI Motion Enhancer Pro helps to sharpen pictures that move quickly. This is made possible by the NQ8 AI Gen3 processor.

The Active Voice Amplifier Pro feature of the Samsung Neo QLED 8K enhances your TV watching experience by using artificial intelligence to analyse background noise and voice. This allows you to enjoy a variety of material as if you’re in the front row of a stadium or movie theatre. Tizen OS Home, which enhances your entertainment experience with the newest apps, services, tailored content, and service recommendations, is another feature of the Samsung Neo QLED 8K.

Samsung Neo QLED’s accessibility capabilities

For viewers with various requirements, Samsung also offers cutting-edge accessibility capabilities. For people who are hard of hearing, the Samsung Neo QLED’s sign language function may be simply operated with motions, and for those who are low vision, an Audio Subtitle feature converts text subtitles into spoken words in real time.

Additionally, Samsung is launching The Premiere 8K, a projector with a 150-inch display that also boasts the first-ever wireless 8K projector transmission in the globe. Users will be able to enjoy a cinema-like, full-scale viewing experience in the comfort of their own homes with The Premiere 8K.

To audio, Samsung also unveiled Music Frame, a speaker that blends in perfectly with consumers’ houses and has a cover that can be customised. The Music Frame synchronises with Samsung TVs and soundbars via Q-Symphony, effortlessly delivering enhanced surround sound and deep bass from two integrated woofers to the household.

Major improvements have also been made by Samsung to Ballie, the rolling AI robot that was first unveiled at CES 2020. Now that it has developed into an AI companion, Ballie can now communicate with other smart devices to offer personalised services like handling tedious chores or projecting pictures and videos onto walls so that users can view important information for their everyday lives, like the weather, or other pertinent content, from anywhere.

To improve accessibility, Samsung is introducing new features like hands-free gesture recognition for digital appliances. Furthermore, TVs and screens have a new AI-enabled text-to-speech feature that translates subtitles into spoken audio, and mobile devices provide captions for calls automatically. With Samsung TVs’ new Relumino Together viewing mode, people of all vision levels may watch TV together—with or without visual modifications—to help those who are even less able to see. All of them can now simultaneously enjoy home entertainment.

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