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Tech News & Podcast | Africa

Meta Unveils Enhanced Monetization Pathways for Content Creators Across Nigeria and Ghana

Content creators in Nigeria and Ghana are now empowered to generate income through ad revenue across Meta platforms like Instagram and Facebook. This significant update, effective June 27 and previously restricting monetization to creators managing pages from specific countries, marks a pivotal shift.

Meta’s President of Global Affairs, Nick Clegg, initially announced the feature’s rollout in March 2024, emphasizing its expansion beyond Instagram to include Facebook monetization opportunities for eligible Nigerian creators. With Nigeria boasting over 50 million and Ghana over 10 million Facebook users as of May 2024, this enhancement opens doors for creators to monetize their content through in-stream and live ads on both platforms.

Monetization won’t be limited to just Instagram,” he asserts. Facebook will allow Nigerian creators who are qualified to use our monetization products to make money there as well.
There were more over 50 million Facebook members in Nigeria and more than 10 million in Ghana as of May 2024, according to NapoloenCat. With the approval of this functionality, Facebook has enabled content creators in Ghana and Nigeria to monetize their work by displaying in-stream and live adverts.

Advertisers can appear in-stream in both new and old videos, including live content, created by producers. Meta allows content providers to select where their adverts are placed, or it automatically detects natural gaps in movies. The amount of money made depends on sponsors and the quantity of video views, according to Meta’s website.

Meta’s Monetization Features and Tax Implications for Content Creators in Ghana

In-stream and live ads include pre-roll ads, which play before the video, mid-roll ads, which break into the video, and image ads, which are static ads that show up beneath the video. Ads that play after the video content can also be called after-roll.

Bonuses, subscriptions, and reel-advertising advertisements are among additional revenue streams.

Remember that starting in April 2024, all Ghanaian influencers and content creators who made money on sites like X, TikTok, and YouTube—even those who worked remotely through Fiverr and Upwork—had to pay taxes?

Content creators who make money on the Meta platforms where monetization is permitted may now be subject to taxes as a result of this new development.

Nevertheless, an earlier report from December 2023 stated that Facebook and Instagram content creators will start receiving payments from Meta platforms following a year-long arrangement with the Kenyan government. At the time, President William Ruto stated that the initiative will broaden the monetization opportunities after a trial run with qualified national creators.

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